Callie Cullum Design

Working from the Charleston area of South Carolina, Callie Cullum Design handles brand identity, print, websites and brand strategy. The studio's creative director has nearly fifteen years of design experience and holds a Bachelor of Fine Arts degree. The studio says it works with government agencies, large corporations, nonprofits and startups, and it aligns the many facets of a brand's design so that the brand supports business growth and success.

Brand identity that sets a business apart

A recognizable identity is the first thing the studio builds, so that a customer can tell one business from the rest. Identity work highlights a brand's unique offerings and services, and the studio sees the identity as the visual summary of the story behind the business. Good design, in its view, helps a customer differentiate between competitors quickly.

Print pieces, packaging and brochures

Print and packaging projects include postcards, business cards, product packaging and brochures. The studio aims for pieces that are functional, uncomplicated and easy to read, and that create a user-friendly experience for the customer who handles them. Its designs are meant to be engaging to the senses and pleasing to the eye.

Websites designed to be easy to use

Websites are built to be easy to read and easy to interact with. The studio treats web design as part of the same identity as print, so the online experience matches the physical materials a customer has already seen. Its approach is user-friendly and uncomplicated, with the message set out clearly from the first screen.

Brand strategy across every touchpoint

Brand strategy aligns the different parts of design so that they support one another and the business's growth. The studio presents this as the step that turns separate pieces of design into a single brand experience across every channel a customer uses.

Government, corporate, nonprofit and startup clients

The studio's clients range from government agencies and large corporations to nonprofit organizations and startups, as well as creatives, small businesses and entrepreneurs. The studio says it speaks to these audiences through projects that need a clearly recognizable identity and a message that can be conveyed quickly, simply and effectively.