Business Media Group, Inc.

Experiential marketing, event production and digital media sit under one roof at this Indiana agency, which has been running events for more than two decades. It is privately held and certified as a Woman Business Enterprise, and it describes its job as supplying creative thinking, strategic planning and careful production for any campaign, event or activation a client needs.

Planning for the sales channel

A good share of the agency's work is aimed at companies that sell through dealers, distributors or partners. It says it builds sales channel marketing plans around realistic budgets and deadlines, with the sales goal as the measure of success. Because different strategies call for different deliverables, it assembles several resources to work together and presents itself as an extension of the client's own team.

Events, live and virtual

The event side covers hybrid meetings, livestream broadcasts, the sourcing and production of keynote speakers and the booking of entertainment. For live shows the agency lists projection, lighting, staging, sound and hospitality as part of what it brings. It also built virtual and hybrid formats for conferences and trade shows that could no longer be held in person. Its virtual event platform lets a client customize the set for a meeting or conference. A mobile studio can be set up almost anywhere to record presenters live or ahead of time at their own location. A central hub then places each presenter into the custom virtual set and mixes in other speakers, videos, graphics and live polling. The agency also operates its own studio for shoots and virtual productions.

Design, media and development work

Beyond events, the agency lists a wide set of creative and technical services:

• User experience design and customer journey mapping
• Marketing planning and management for executives
• Marketing communications and brand messaging
• 3D modeling, animation and renderings
• Trade show exhibit design and development
• Event gamification and game design
• Social media content curation
• Touch experiences for monitors, walls and tables

On the build side it names digital and traditional media alongside website and mobile app development, which is why it is filed with app development companies. Taken together, the offer suits corporate and association clients that want one team to handle strategy, content, technology and the event itself.