Bright Blue Day

Bright Blue Day, usually shortened to bbd, plans and produces marketing campaigns and content. Its focus is three sectors: financial services, SaaS and technology security. The agency is retained by large international brands and handles lead generation as well as brand positioning.

What Bright Blue Day offers

• Campaigns — multi-channel marketing campaigns, including lead-generation work aimed at niche groups of decision-makers.
• Content production — content designed to build brand authority and engagement.
• Smart Craft — its framework that uses data and AI to produce personalised content quickly.
• Brand positioning — shaping how a product is presented to a B2B audience, as in its HP Z Series workstation work.

Who it works with

Clients named on its site include Visa, HPE, Zurich Insurance and Cohesity. Case studies cover a network security campaign for Aruba, new-client acquisition for Brown Shipley, investor engagement for an investment fund and a campaign for Zurich Municipal.

Key facts

• Also known as: bbd
• Sectors: finance, SaaS, technology security
• Clients named: Visa, HPE, Zurich Insurance, Cohesity