Boston Human Factors, Inc.

Boston Human Factors is a user experience consultancy that researches and designs digital products. Its designers and researchers join a client's development team, and the work is grounded in human factors, the study of how people perceive and use tools. Its founder, Deb, has a background spanning human factors, computer science, information design, psychology and educational systems.

Products and services

• UX design: shapes interfaces so complex products are easier to use.
• User research: plans and runs research sessions and customer interviews, and coaches client teams in the method.
• UX measurement: assesses a product's current user experience and sets out a plan for improving it, including System Usability Scale surveys.
• Requirements discovery: uses job shadowing to surface needs that users do not state.

Who it serves

Companies building digital products and software. Testimonials on its site come from staff at American Specialty Health, Blueport Commerce, General Motors and Planet Fitness.

Key facts

• Discipline: human factors applied to UX design and research
• Working model: designers and researchers embedded with the client's development team