Blue Water

Blue Water, together with Missionside, now operates under the name Tactis. The agency works on how brands deal with their customers across several points of contact, and describes the combined service as end-to-end.

What Blue Water does

• Digital self-service: tools that let customers help themselves without contacting staff.
• Intelligent contact centres: contact centre capability supported by technology.
• Artificial intelligence: AI used within customer service.
• Omnichannel orchestration: keeping the experience consistent as customers move between channels.

Who it serves

Brands that want to improve their total customer experience and build closer relationships with their audiences across multiple points of contact.

Key facts

• Current name: Tactis
• Merged with: Missionside