Be2Bit

Be2Bit is an studio in Italy that designs and builds digital platforms, video games and interactive products. It works with computer vision, artificial intelligence, real-time 3D and extended reality, and continues a line of work that began in 1990. Some platforms it creates and sells itself; others it develops jointly with companies and brands.

What Be2Bit offers

• Augmented reality apps — AR games and experiences, from interaction research to full development.
• Computer vision for fitness — games played by moving the body in front of an ordinary webcam, as in its GymGamEnt product.
• Real-time 3D and XR — VR, XR and WebGPU experiences for headsets, smart glasses, desktop and mobile.
• Custom AI — model training and automation built for a client's needs.
• Advergames and promotions — branded games tied to on-pack codes and other campaigns.

Who it works with

Be2Bit works with brands, games publishers and cultural organisations; named clients include 505 Games, Acquario di Genova, BigBen and Carrefour.

Key facts

• Based in: Italy
• Roots: traces its work back to 1990
• Own platforms: ArcaBooking and ArcaLive for pet services, and Extended Soccer for football tactics in 3D and XR
• Platforms supported: Windows, macOS, Linux, iOS, Android, web and XR headsets