Appsfire

Appsfire is a mobile user acquisition service that places in-app ads on phones and tablets to win installs for client apps. It runs a worldwide network of hand-picked publishers and uses native and display formats without paid incentives, aiming to bring apps a genuine, engaged audience.

What Appsfire offers

• In-app traffic acquisition — campaigns that drive natural downloads across its premium publisher network.
• Native and display formats — ad units shown inside other apps, with no rewards for installing.
• Audience targeting — targeting options to reach an app's core users.
• Campaign optimisation — daily tuning, both automatic and manual, towards agreed KPIs.
• Fraud checks — a verification system that screens traffic quality, including the gap between click and install.
• Tracking compatibility — works with all the main attribution and tracking tools.

Who it works with

The service is aimed at app publishers wanting quality users on mobile and tablet.

Key facts

• Network: worldwide, with each publisher selected by hand
• Devices: mobile and tablet