Applied Labs

Applied Labs describes itself as a research and development company working in software, integrated consulting and communications across Latin America. It formed in response to the pressures that fast digital change puts on public and private organisations. A recurring theme in its writing is that business AI projects usually fail because of the architecture around them, not because of the model.

What Applied Labs offers

• Enterprise AI architecture — designing the systems around AI models so projects hold up in use.
• Native platform development — building apps to its own development standard and architecture patterns.
• Retail and consumer experiences — work for retail and mass consumer brands aimed at memorable customer experiences.
• Field operations and supervision — fully digital field and supervision tools built on zero-knowledge architecture and end-to-end encryption.
• Augmented reality — an AR app it reports has passed 80 million downloads worldwide.
• Integrated consulting — advice to help clients choose a direction.

Who it works with

Its clients come from both the public and private sectors, with retail and consumer goods named as a focus.

Key facts

• Region: Latin America
• AR app: more than 80 million downloads