AppDirect

AppDirect is a software company based in San Francisco that provides a platform for selling, buying and managing recurring technology services. Its tools let organisations launch marketplaces and manage subscriptions across direct and partner channels.

What AppDirect offers

• White-label marketplace — a storefront for selling a firm's own or third-party subscription services.
• Internal IT marketplace — a way for companies to buy and manage technology services themselves.
• Billing and monetisation — tools to bill for cloud services and earn revenue from them.
• Reseller and referral programmes — features for building a partner network and rewarding leads.
• Product catalogue — cloud software, infrastructure and connectivity products from many vendors, including major cloud providers.

Who it works with

Technology vendors, advisors, resellers and large brands that want to sell or procure cloud subscriptions. Verticals mentioned include software, manufacturing, value-added resellers and financial services.

Key facts

• Based in: San Francisco, United States
• Offices: located around the world
• Recognition: named a Leader in a 2024 Forrester Wave for marketplace development platforms