ActiveData Digital Marketing

Starting with the website

Working from Naples, Florida, ActiveData Digital Marketing plans and carries out digital strategies for businesses. Its premise is that the website comes first. A site should give visitors a good experience, work properly on phones, be easy to find in search and meet the business's goals. The agency then builds the other channels outward from that foundation, so that they all support each other.

It says each client is different, so it develops a custom strategy designed to get the most from the marketing budget.

Channels that work together

The agency offers paid search, which brings quick traffic through pay-per-click advertising, alongside search engine optimization for longer-term results. Advertising can be aimed at people who have already visited a site and at new prospects chosen by demographic, psychographic, financial and geographic filters. The company describes the aim as making traditional marketing, social media, websites, search and email work in unison.

Business visibility is another part of the work. The agency says a business should be visible online across as many places as it can, under a consistent and accurate profile, and it provides a platform for building those profiles and managing reviews. Content covers social posts, blogs, press releases and newsletters, which keep current and potential customers in touch.

Further services include mobile apps, text messaging, video, direct mail, digital voucher schemes, WiFi marketing and video spokespeople for a website.

Ownership and flexibility

The agency's position is that clients should own every asset that matters: their website domain, hosting account, email marketing lists and social media accounts. It says clients should never feel tied to the firm because it holds their domain or accounts, and that they keep access to whatever they need at all times.

It also avoids long-term lock-in. The agency says clients stay because they want to, and it adjusts strategies according to results. Each client has one point of contact for every channel, which the company says makes the work more efficient and more cost-effective.