Partnerize

Partnerize makes software for running partner marketing programmes. Brands use it to recruit, manage, measure and pay affiliates, influencers and other online sales partners from one place.

The company was started by people who had worked in partner and affiliate marketing for years. It was previously called Performance Horizon and took its current name in 2018.

What Partnerize offers

• Partner automation platform — a cloud system for setting up, running and analysing partner programmes from start to finish.
• Partner discovery and matching — tools that find and vet partners likely to perform well.
• Optimisation models — machine learning that guides placements, payouts and performance.
• Fraud detection — checks that flag and remove suspicious activity in a programme.
• Unified data and attribution — real-time performance figures across all partners and platforms.

Who it works with

The platform is aimed at larger brands and marketers that run their own affiliate or partnership programmes. It describes customers operating worldwide, in many countries and territories.

Key facts

• Founded: 2010
• Former name: Performance Horizon, renamed in 2018
• Leadership background: affiliate networks in the US, EMEA and APAC
• Technology: software as a service with an AI layer