Gravils

Gravils is a mobile marketing agency that runs advertising campaigns for mobile apps on a cost-per-action collaboration model, meaning clients pay only for the results a campaign delivers. Its stated offering covers the full cycle of a marketing campaign, from strategy planning through producing creative assets for the campaigns it runs.

The agency selects traffic sources intended to reach a client's target audience and aims to increase both active paying users and app installs, with an in-house creative studio producing static and video assets. It runs campaigns across Europe, Asia, America and Africa, and offers several collaboration models including cost-per-install, cost-per-order and cost-per-acquisition, alongside custom arrangements. It has also built an anti-fraud platform, called Gravix, intended to help advertisers assess traffic quality and detect fraud patterns in real time.