Acxiom

Acxiom provides data and technology services to marketing teams. Its work centres on connecting customer data and identity so brands can recognise people across channels while handling data with privacy in mind.

What Acxiom offers

• Customer data unification — joining, enriching and activating first-party data.
• Identity services — linking records to the right person across systems.
• Cross-channel engagement — privacy-conscious insights to guide interactions across channels.
• Technology stack optimisation — getting more from existing martech investments.
• AI readiness — preparing data for automated and personalised marketing.

Who it works with

Brands and marketers, plus partners, in many markets worldwide.

Key facts

• Experience: more than 45 years in identity and ethical data use
• Focus areas: retention, loyalty and customer acquisition