Williams Seeders

Williams Seeders is a line of Australian-made trailing direct drill and multi seeders, manufactured and distributed from Armidale, New South Wales, by Tony Williams Machinery (TWM). TWM is a family owned and operated machinery business established in 1972 that covers the New England tablelands. The seeders are offered in two models, a 20 run and a 24 run. The company is also an authorised dealer for AGCO and Massey Ferguson.

Direct drilling method

The seeders are built for direct drilling, a method that minimises tillage, reduces fertiliser needs and looks after the soil. The site says they place seed accurately and leave the right amount of soil cover above it, giving protection and moisture for germination without burying the seed. The range is described as robust, versatile, simple, easy to clean and easy to adjust.

Service and customers

TWM says its clients include superfine merino wool growers and beef cattle and sheep meat producers, and many of them are second or third generation. The company puts after-sales service first, with a workshop and spare parts team that responds when customers need help. It serves the region from Walcha in the south to Tenterfield in the north, and from Bundarra in the west to Ebor in the east. Today the business is run by two of the founders' children. Its three-hectare site sits on the northern outskirts of Armidale. The company says customers who know support is a phone call away keep dealing with it year after year.

Key facts

• Based in: Armidale, New South Wales, Australia
• Founded: 1972, as Tony Williams Machinery
• Products: 20 Run and 24 Run Trailing Direct Drill/Multi Seeders
• Markets: The New England tablelands of New South Wales