Way To Blue

Way To Blue is an independent communications agency within the Miroma Group. It began in 1999 marketing films and has since added work for consumer brands.

Offices are in London, Los Angeles, Sydney and several European locations.

What Way To Blue offers

• Research and publicity — audience insight and press campaigns.
• Social and influencer marketing — campaigns run across social channels and with creators.
• Digital marketing and development — online campaigns and digital builds.
• Creative and production — campaign creative and content production.
• Media planning and buying — placement of advertising across channels.

Who it works with

Film studios and entertainment companies, plus consumer brands. Named clients include Amazon, Hamleys, IHG, Sony Pictures International and Red Bull.

Key facts

• Founded: 1999
• Offices: London, Los Angeles, Sydney and several European sites
• Parent group: Miroma Group
• Specialism: entertainment marketing, including major film franchises