Action Digital

Action Digital is a Vietnamese media agency that arranges paid PR articles in the country's online newspapers. Its pitch is that readers give more weight to a story in an established news outlet than to a plain advert, so a published article can raise a brand's credibility with Vietnamese internet users.

Services

• PR article booking: placing a client's article with online news titles chosen to match its industry and target readers.
• Outlet and timing advice: helping pick the right publication and a suitable publishing time for the intended audience.
• Content review: checking copy, images and links against each outlet's own publishing rules before submission, since later edits add cost.
• SEO support: using the backlinks that come with published articles to strengthen a client's website in search results.
• Direct consultation: working with the client on the communications plan from the first brief to the final step.

Who it serves

The agency serves Vietnamese businesses that want to reach customers through the national online press and build trust in their products or services.

Key facts

• Market: Vietnam
• Language: Vietnamese