Crowdly Advocate Marketing Platform

Crowdly Advocate Marketing Platform helps brands find and work with people who already champion them. The company says it surfaces these advocates from within a brand's large social communities.

Main features

• Advocate discovery: identifies existing supporters buried in a brand's social audience.
• Brand connection: links the brand with those advocates at scale.
• Own-audience approach: the company says it does not rely on rentable influencer lists.

Customers and markets

Well-known consumer brands that want their story told by the people who love them most. The company positions the platform as a way to link what matters to a brand with the individuals who matter most to it, using the audience the brand already has rather than outside influencers for hire.

Key facts

• Product type: advocate marketing platform
• Approach: finds existing advocates at scale