Solid Havas

Founded in 1991, Solid Havas is an independent Greek agency that handles campaign advertising, media relations and online work, plus below-the-line work and corporate social responsibility communication. Since December 2016 it has operated as the Greek affiliate of Havas Group, one of the largest international communication companies.

Integrated advertising, PR and digital campaigns

The agency's central offer is a fully integrated service through advertising, public relations and digital work. It builds a communications strategy for each client's campaign, then produces the creative work, and the agency treats a clear strategy as the foundation for creative work that succeeds.

Below-the-line and corporate social responsibility

Below-the-line activity covers promotion and sales support beyond traditional media, and it is designed to work alongside the advertising campaigns. Corporate social responsibility work communicates a client's social programmes, so that the public hears about them in a clear and credible way.

Truth, client goals and the search for leadership

The agency says its communications rest on the truth, on the view that only the truth stands the test of time. It puts the client's objectives first, and it aims to give each client's products and company a leadership position, because a strong brand identity is what builds that position. Its creative approaches are meant to be daring within control, changing the status quo without losing the brand identity it has built.

Havas Group and the Greek market

The affiliation with Havas Group gave the agency access to a network that employs more than 20,000 people in 100 countries. Within Greece, the agency reports that it ranks eighth in the advertising market and has about 70 people. It has an award-winning record by its own account, and its portfolio includes work for clients across sectors.