Lexicon Branding

Impossible Foods, Sonos, P&G’s Swiffer and Febreze, Subaru’s Outback and Forester, Intel’s Pentium and Xeon computer processors, Coca-Cola’s Dasani waters, and BlackBerry phones are all brand names created by us

We can do the same for you

There are plenty of suppliers that can generate a list of names There are even some that claim to be the ‘world’s leading naming company ’ That’s easy to do Creating brand or product names that form the strategic core of many of the world’s most successful brands and companies is what’s hard The brand names we’ve created are the only claim we need to make

All of the names on this site have been created by Lexicon

●     Brand naming: Lexicon has been creating global brand names since 1982 Our proven brand name development process focuses on creativity supported by linguistics, cognitive science, and decades of in-house research

●     Brand architecture: Our collaborative approach to brand architecture delivers clear, considerate, and interesting brand architectures for our clients

●     Brand name research: Developing the right name is the first step Our proprietary consumer research helps you sell the name internally, inform other design and marketing elements, and determine how your name fits into an effective brand strategy

●     Linguistic and Cultural Evaluations: A good name travels Our WorldBrand® network of linguists use their expertise to evaluate the cultural relevance, ease of communication, and any liabilities with your names

●     Trademark Screening: Few brand naming agencies feature an in-house trademark attorney and legal team Our preliminary trademark screening helps you avoid frustration when you ultimately go to register your name

Naming a new product? Rebranding your company? Contact Lexicon.

Yes To New Ideas.