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Advertising Company

Lexicon Branding

Brand naming agency creating company and product names, with linguistic and trademark checks

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About Lexicon Branding

Lexicon Branding is a naming agency based in the San Francisco Bay Area. It creates company, product and brand names and says it has done so since 1982. Its portfolio includes Sonos, Swiffer, Impossible Foods and Intel's Pentium.

Services

Brand naming: new names built with linguistics, cognitive science and in-house research.
Brand architecture: structuring how a set of names fits together.
Naming research: consumer research to test names and support internal buy-in.
Linguistic and cultural evaluation: a network of linguists checks how a name travels across languages.
Trademark screening: preliminary checks by an in-house legal team before registration.

Who it works with

Fortune 500 companies and startups, mostly on new products, services and companies.

Key facts

Based in: San Francisco Bay Area, USA
Naming since: 1982

Profile written by TrustList from the business's own published information, Oct 2026.

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