Leads scenario

Leads scenario, written Cenário Leads on its own website, is a digital marketing company in Campinas, Brazil. It specialises in generating leads and in running advertising campaigns that are billed by click, action or impression.

What Leads scenario does

• Lead generation: attracting people interested in a client's product or service, with targeting by region, volume and ideal customer type.
• CPC campaigns: cost-per-click advertising meant to bring large volumes of visitors to a landing page.
• CPA campaigns: cost-per-action deals for e-commerce, where commission depends on what the user does.
• CPM campaigns: cost-per-thousand-impressions advertising aimed at reach and campaign visibility.

Who it serves

The company serves both business-to-business and business-to-consumer markets. It says its clients include some of the largest companies in Brazil, along with more than 100 others.

Key facts

• Based in: Campinas, Brazil
• Channels: search engines such as Google and Bing, among others
• Approach: technology and marketing work is done in-house, with tracking of every action
• Language: the site is written in the local language of Brazil