LeadMD

LeadMD is a marketing consultancy that links strategy to execution through technology and data. Its website also refers to the firm as Shift Paradigm. The team builds customer-data-led plans, sets up the systems behind them and runs engagement programmes.

What LeadMD does

• Strategy: go-to-market planning, audience intelligence, brand and product positioning, and partner strategy.
• Technology: data strategy, integration and management, and system implementation.
• Operations: revenue, marketing and sales process design and organisational alignment.
• Customer engagement: demand generation, account-based experience, product-led growth, audience engagement and customer marketing.

Who it works with

The firm has separate offerings for SaaS and technology, healthcare and medtech, business services and education. It also serves other considered-purchase B2B companies and B2C brands.

Key facts

• Also known as: Shift Paradigm
• Sectors: SaaS and technology, healthcare and medtech, business services, education, B2B and B2C
• Focus: connecting strategy, technology and people to build customer relationships