Lapis Raro

Lapis Raro is a Brazilian communication agency with national reach and more than thirty-five years of history. It was founded and is led by women, and it belongs to Grupo Partners, described as the largest corporate communication group in Minas Gerais.

Services

• Brand intelligence: research, data and insight work that shapes a brand's position.
• Creative strategy: campaign ideas and advertising concepts.
• Performance and analytics: measurement of results from communication activity.
• Social media content and management: planning and running brand channels.
• Brand activation and experience: live and on-the-ground brand work.

The agency links branding and performance through its own platform method, called Biorede, which organises communication around five variables.

Key facts

• Based in: Brazil, in Minas Gerais
• Experience: more than 35 years
• Group: part of Grupo Partners
• Leadership: founded and led by women