Labbrand

Labbrand is a branding consultancy that works across research, strategy, naming and design. It is mainly known for creating brand names, including Chinese-language names for international brands entering China.

What Labbrand offers

• Brand naming — alphabetic names, Chinese names and verbal identity work.
• Branding — brand strategy, identity creation and brand management programmes.
• Innovation — consumer research used to find new product and brand opportunities.
• Packaging and design — packaging redesign and co-branding projects.

Who it works with

The consultancy serves global companies across many industries. Its published case studies cover consumer goods, travel, technology, education, entertainment and food and drink brands.

Key facts

• Specialism: brand naming, especially Chinese naming
• Services: research, strategy, naming, design and innovation
• Client feedback: testimonials from automotive and consumer brands appear on its site