Kirkpatrick Creative

Marketers, designers and media buyers in Little Rock, Arkansas, Kirkpatrick Creative handles strategy, creative work and media in one team.

Brand identity built on strategy first

Branding covers brand strategy and positioning, logo design and visual identity systems, and brand guidelines with asset libraries. The agency describes its design work as a set of creative systems linked to the business strategy, so that each element of a brand helps build recognition and trust rather than serving as decoration. Brand projects range from full rebrands to visual refreshes.

Paid search, display and measured spending

Digital advertising is planned around targeting and tracking. The team plans, builds and optimizes campaigns across search, social and programmatic display, with conversion tracking to show which campaigns produce results. The agency says it measures everything it runs with its own analytics suite and feeds those results back into the next round of work.

Video from concept to final cut

Video work covers concept development, scripting, on-location and studio shoots, and campaign-ready cutdowns with revisions. Productions are planned as part of a strategy, for uses such as brand films, product spotlights, customer stories and social content.

Social channels and public relations

Social media management covers content planning, calendars and campaigns. Public relations and strategic communications seek earned media and credibility through trusted relationships and clear messaging, which the agency treats as a complement to advertising rather than a replacement for it.

Law firms, car dealers and manufacturers

Much of the agency's public material addresses law firms that want more leads for less spending and need to know where their clients come from. It also serves automotive dealers, combining digital marketing with in-store promotions to support co-op advertising. Its blog covers video marketing mistakes, digital advertising for manufacturers, website lead generation for healthcare providers and branded promotional gear.