Kipling Media

After a record-breaking 2021 season, Kipling Media returned to the North Pole to work on a magical 2022 holiday campaign But how do you recreate a Christmas miracle in a landscape with increased noise & competition? Women are looking for natural alternatives to slow symptoms of aging and retain their youth Enter collagen That said, how do you insert a clean and traceable product into the market as a late mover? By providing a real solution to live as young as you feel

A GRAND JETÉ INTO VANCOUVER BALLET

The Nutcracker has played in hundreds of cities for hundreds of years – aka, it is not a new story So, how do you pitch original and timely angles to generate earned media coverage and ticket sales? Want to learn about all things marketing? Check out our blog for the inside scoop on the latest advertising trends

April 26, 2023 - Partner Network Advertising

Diving Deep into Partner Network Advertising

A 50% clickthrough rate might seem like every marketer’s dream, especially when paired with a $0 01 cost per click Seeing this, you might think you have struck the advertising jackpot But, as everyone knows, if it seems too good to be true, it probably is

When one of our TikTok campaigns showed abnormally “good” results like this, we decided to investigate why The first thing we found was that we weren’t the only ones experiencing these weird results Looking on Reddit, we found other TikTok advertisers sharing similar stories We kept seeing Pangle pop up in posts, which immediately tipped us off to what was going on

March 1, 2023 - Branding

PR 101: Creative Storytelling Pitches & How To Write A Press Release For An Event

Press release preparation is essential to corporate communications They can help you generate brand awareness, improve SEO, shape public perception of your company, and share news about business developments To get your story featured, you need a press release that is timely and targeted It must also relate to the atmosphere in arts, politics, business, social movements, or other current events Every brand has a story All you need to do is find it, share it, and grow your business! February 11, 2023 - Best Superbowl Ads

The 7 Best Superbowl Commercials of All Time: Breaking Down The Greats (2023)

Few ads are as well-received as those featured in the Superbowl Every year, the Superbowl attracts millions of viewers, with 2022 setting a five-year record of 112 3 million viewers and 11 2 million streams So naturally, February is game time for advertisers who vie for the mass exposure afforded by the United States’ annual football spectacle And, as the event becomes more lavish, so do the ads

The past two decades have presented some genuinely memorable Superbowl commercials Some made us laugh, some made us cry, and a few sent messages we all needed to hear And let’s not forget the ones that made us say: ‘Huh?” Ahead of Superbowl LVII, we’ve compiled a list of the best Superbowl commercials of all time

We’ve comprised this list using four main criteria: creativity, results, cultural relevance and “wow factor ” To determine the winners, we judged each ad out of 10 and ranked accordingly The victors are as follows, from best to worst

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We would like to acknowledge that we operate on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱wú7mesh (Squamish), Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations

Kipling Media is a full-scale marketing agency, based in Vancouver, British Columbia We work with clients from all across the globe delivering quality results for all whom we have the pleasure of working with

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