KGBTexas

KGBTexas has been renamed K Harvey Brand Partners, a San Antonio marketing and advertising firm that says it kept its mission despite the new name. Its services span consumer research and focus groups, media planning and buying, and digital and social media work, guided by a strategic process the firm uses to look for opportunities inside client challenges. The firm's branding and communications work begins with identifying insights, whether from consumer behaviour, cultural observation or competitor analysis, which are then used to shape creative campaigns aimed at engaging consumers and building brand affinity. Referenced projects include a water pipeline scheme intended to secure a region's water supply for the next fifty years and work to raise the profile of a well-known local site. The firm also says it welcomes connections with partners interested in helping build local communities.