Karma Agency

Karma Agency is listed here as a marketing and customer experience agency. Its current website presents the business under the name Material, a consumer insights consulting and strategic marketing firm that bases decisions on research.

What Karma Agency does

• Customer and consumer insights: studies of behaviour to guide growth plans.
• Data, analytics and AI: measurement to support customer engagement and lifetime value.
• Brand transformation: repositioning and building brand connections with customers.
• Customer experience design: creating and building experiences informed by research and design methods.
• Brand intelligence index: a published customer experience ranking of well-known brands.

Customers and markets

The site shows case studies for large consumer brands, including Microsoft and lululemon, and for sports and entertainment audiences.

Key facts

• Current trading name: Material
• Research output: national studies and a regular consumer pulse report