Kaizen Sigma LLC

From Pasadena, California, Kaizen Sigma runs social media, search, websites and paid advertising for brands that want one team to handle their marketing. Its in-house copywriters, designers and developers are set up to move quickly, so that clients see results sooner.

Three ways to share the marketing work

Clients can choose how much of the work they keep. Some want tools and training and then run their own campaigns. Others share the workload, with the agency taking on listings management, review monitoring and social posting. Those who are too busy for marketing hand over most of it, and the agency learns the business and its customers well enough to speak for the brand.

Social media, video and imagery that hold attention

Social media management is built to educate, inform and entertain an audience and to create a relationship that produces engagement. Production covers photography, video and imagery, and the agency argues that short visual content holds attention better than text alone, which helps conversions.

Advertising, listings and reputation

Paid advertising includes A/B testing to aim for a high return, and the agency also manages listings, reputation and reviews, along with analytics across multiple locations. A strategy session at no charge is the first step for new clients.

Results reported for a family law firm, a gym and a brand

The agency reports a 56 percent rise in organic traffic within three months for one client, an advertising return of about 1,762 percent for a family law firm, and more than 1,700 clicks for a gym from digital advertising. It also lists a multi-channel campaign with a return of 1,353 percent.

Established brands and start-ups with a new idea

The agency works with established brands that need a refresh and with start-ups that have an idea to launch. It positions its team as one that takes on the hard work of online marketing so the client does not have to.