Jpd

Jpd is a brand consultancy with offices in London and Dubai. It was founded by James Pass, a former creative director at Landor. It works with established organisations facing a major change, such as expansion, a merger, a listing or new leadership.

What Jpd does

• Brand strategy: positioning, narrative and brand architecture.
• Identity systems: visual and verbal identities for multi-market organisations.
• Brand activation: work across physical, digital and communication touchpoints.
• Employee brand programmes: aligning internal culture with the external message.
• Guidelines and governance: rollout tools that keep a brand consistent over time.

Clients

Clients include energy, engineering, maritime, professional services, government and infrastructure organisations. They are based in the UAE, Saudi Arabia, the wider Gulf, the UK and Singapore. Jpd works directly with founders, chief executives and boards.

Key facts

• Based in: London and Dubai
• Recognition: shortlisted and awarded at the Transform Awards MEA