Jon Byk Advertising

Recruitment advertising for PERM labor certification

Jon Byk Advertising, which trades as Byk Advertising, is based in Los Angeles and places the recruitment advertisements that employers must run when they seek permanent labor certification in the United States. The work is built around Department of Labor rules, so each advertisement is written and placed to meet those requirements. The agency reports nearly fifty years of work for businesses in Los Angeles and New York, and its own pages call it award-winning.

Print, radio and online placements

Advertisements run in national and local newspapers, on radio stations, and in professional magazines and journals. The trade press placements are aimed at specialist talent such as engineers, medical professionals and academics. Online, the agency places advertisements on job search engines and on state workforce agency job boards, and it also uses university career centers.

Creative work and production in house

Copywriting, design and formatting are produced in house for each medium, so a single team takes an advertisement from the first draft to the final placement. Estimates and quote requests are turned around quickly, and once all the recruitment efforts for a case are complete the client receives hard copy tearsheet packages as proof of each placement.

Consulting for employers and law firms

Advisory work covers the rules that govern recruitment advertising. Employers and immigration law firms use it to plan a campaign that is compliant and that presents the employer well to potential workers. The consulting side also includes public relations, which the agency links to employer branding.

Clients and media relationships

Clients include immigration law firms and human resources departments that need recruitment advertising for labor certification cases. Byk Advertising says it has relationships with most major media outlets across the country, including print, journals, radio and online job sites, and that these relationships give clients access to the audiences their advertisements are meant to reach.