Joinative

Joinative is a Berlin-based native advertising agency and software company. It helps marketers set up, run and measure ads that appear within publishers' editorial content. Its offer covers guidance for beginners, fully managed campaigns and a tool for specialists.

What Joinative offers

• Native Starter — Consultancy for teams new to native advertising, covering strategy, campaign setup and optimisation.
• Native Managed — The agency plans, runs and optimises campaigns and syncs with the client regularly.
• Native Pro — A tool for experts that gathers cross-platform reporting, rule-based optimisation, labels and alerts in one place.
• Training — An on-demand video course on native advertising.

Who it works with

Marketers in companies of different sizes, from those starting out to experienced teams. Named clients include an insurance startup in Berlin and a German finance company, whose marketing lead says the tools cut time spent on reporting.

Key facts

• Based in: Berlin, Germany
• Focus: Native advertising, including in-feed and content recommendation formats
• Platforms: Works across several native ad platforms, including Outbrain