Jingleheimer

Jingleheimer is a naming agency that works with entrepreneurs and brand builders. Naming is its core service, and it places that work between strategic positioning and creative development. Its founders draw on earlier careers in design and comedy, and treat each pitch as a performance.

What Jingleheimer offers

• Brand naming: searching for names that reflect a brand's mission.
• Positioning strategy: shaping how a brand should sit in its market.
• Copywriting: taglines and supporting text.
• Creative direction: mood imagery and product renderings that show how a name would look as a working brand.

Who it works with

The agency serves start-ups and fast-moving brands. Projects it describes include naming a robotic cafe with a New York agency, turning a wedding videographer into a media company, and developing a coffee shop concept in Ohio.

Key facts

• Specialism: naming, copy and creative direction
• Method: clients see a name in context before choosing, rather than picking from a list