It Girl Agency

It Girl Agency is a small influencer agency that represents content creators and connects them with brands. It began with mid-sized creators in the motherhood niche and has since become established in motherhood and lifestyle.

What It Girl Agency offers

• Talent management — one-to-one communication and ongoing support for each creator.
• Brand deals — pitching creators to brands and negotiating partnerships.
• Campaign consulting — planning and managing influencer campaigns.
• Career growth — helping creators set goals while staying true to their own brand.

Who it works with

The agency represents creators from micro to mega size, and influencers from many countries approach it for management.

Key facts

• Founded: 2018
• Founder: Lydia Jean, who has close to a decade in the influencer industry
• Niche: motherhood and lifestyle