Intrinzic

Intrinzic is a branding agency working for business-to-business companies. Its method starts from the culture and values of an organisation and its people, then links them to what the market needs. The team describes itself as a group of strategists.

Services

• Brand strategy: frameworks for a brand's purpose, identity and expression.
• Logo and brand identity: a distinct identity built from an organisation's values and culture.
• Messaging and storytelling: narratives that state what makes a company different.
• Channel strategy and campaigns: integrated plans to reach a brand's core audiences.
• Collaborative workshops: a shared process to align teams behind one brand and vision.

Customers and markets

The agency serves B2B organisations that need their teams, culture and market position pulled together, and it publishes stories of past transformation projects.

Key facts

• Focus: B2B brand design and alignment
• Method: working with staff to find shared motivations and unmet customer needs