InnerWorkings

About InnerWorkings

Sequence the order in which ads are shown to a user
Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context Vendors cannot:
Create a personalised ads profile using this information for the selection of future ads without a separate legal basis to create a personalised ads profile
Create a personalised ads profile
Collect information about a user, including a user's activity, interests, demographic information, or location, to create or edit a user profile for use in personalised advertising
Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalised advertising
Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information
Create a personalised content profile
Collect information about a user, including a user's activity, interests, visits to sites or apps, demographic information, or location, to create or edit a user profile for personalising content
Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalising content
Select personalised content based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information
Measure whether and how ads were delivered to and interacted with by a user
Provide reporting about ads including their effectiveness and performance
Provide reporting to publishers about the ads displayed on their property
Measure whether an ad is serving in a suitable editorial environment (brand-safe) context
Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity
Combine this information with other information previously collected, including from across websites and apps Vendors cannot: *Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)
Measure and report on how content was delivered to and interacted with by users
Combine this information with other information previously collected, including from across websites and apps
Vendors cannot:
Measure whether and how ads (including native ads) were delivered to and interacted with by a user
Apply panel- or similarly derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)
Apply market research to generate audience insights
Provide aggregate reporting to advertisers or their representatives about the audiences reached by their ads, through panel-based and similarly derived insights
Provide aggregate reporting to publishers about the audiences that were served or interacted with content and/or ads on their property by applying panel-based and similarly derived insights
Associate offline data with an online user for the purposes of market research to generate audience insights if vendors have declared to match and combine offline data sources (Feature 1)
Combine this information with other information previously collected including from across websites and apps
Vendors cannot:
Measure the performance and effectiveness of ads that a specific user was served or interacted with, without a Legal Basis to measure ad performance
Measure which content a specific user was served and how they interacted with it, without a Legal Basis to measure content performance
Develop and improve products