Initial Brands Incorporated

Initial Brands Incorporated is a marketing, branding and design firm. It argues that a lasting brand starts from within the organisation and depends on delivering what it promises, rather than on a logo and website alone.

Services

• Branding: brand development grounded in the client's goals, audience and market position.
• Print and signage: a full range of printed and physical materials.
• Graphic and web design: visual work and websites intended to help a company communicate clearly.
• Marketing campaigns: strategic campaigns meant to bring traffic to a site and raise conversion rates.

Customers and markets

The firm names schools and school districts as a group it wants to help, particularly with marketing, branding and student recruitment.

Its process begins by studying business goals, target audience, market potential, positioning and current programmes. The team then brainstorms and plans a programme to fit the client, and carries out the resulting work itself.