Iltda Núcleo de Comunicação

One message across newspaper, television, radio and web

Iltda Núcleo de Comunicação, which trades as Ilimitada, is a Brazilian Portuguese-language communication agency, and its pitch rests on a single idea: that communication is everything, whether it appears in a newspaper or on a website, on television or on YouTube, on the radio or on Spotify. The agency describes its service as complete communication, meaning broad, unrestricted and total, and it calls the resulting approach integrated communication.

Integrated communication

In the agency's explanation, a brand's message to the consumer should be the same at every level and in every medium. Each activity is meant to be continuous and permanent, adding up to one message for every potential audience. The stated aim is to position the client's brand as the most complete and satisfactory answer to what its customers need.

Media planning grounded in audience data

For traditional media, the agency describes planning that focuses on sales efficiency. It says its decisions rest on television and radio audience surveys and on data updated weekly, and that channels are chosen according to affinity with the need, cost per thousand, target audience and frequency. It also mentions negotiating strength and technical expertise on the buying side, with the goal of making better use of the client's investment and reporting on return on investment.

Online campaigns and social media

Online, it plans, buys, manages and optimises campaigns, using deeper audience segmentation to make better use of the budget, and it presents detailed, precise reports on results. Alongside this it handles content and the management of the brand's relationship with consumers on social networks, and it stresses close attention to the client.

Certifications and inbound marketing

The agency states that it holds certification from Google, YouTube, Facebook, Instagram and RD Station, the Brazilian inbound marketing platform. It says its staff passed Google Ads certification exams, and that it is a Facebook Ads affiliate, which it presents as a guarantee of efficient campaigns.

It also offers inbound marketing, described as a strategic set of actions that draw consumers to a company's website through relationship building focused on sales. Using personalised, original content, it says every stage of the process can be measured, raising the visibility of the business and reducing the cost of acquiring customers.

Creative work and awards

Its site shows advertising pieces and video, and lists recognition from festivals in New York, London, Gramado and Buenos Aires, as well as a regional outdoor advertising award.

Iltda Núcleo de Comunicação, also called Ilimitada, is an agency working in Portuguese that handles brand communication across print, television, radio, online and social channels. It aims to keep one consistent message across every channel.

What Iltda Núcleo de Comunicação does

• Integrated communication: one brand message carried through newspapers, TV, radio, video and web.
• Media planning and buying: channel choice based on audience research, reach and frequency.
• Online campaigns: planning, purchase, management and optimisation, with detailed reporting.
• Social media: content and brand relationship management.
• Inbound marketing: content-led marketing that draws visitors to a company website.

Customers and markets

Brands wanting advertising across traditional and digital media.

Key facts

• Certifications: Google, YouTube, Facebook, Instagram and RD - Resultados Digitais (inbound marketing)
• Awards: entries recognised at advertising festivals in New York, London and Gramado
• Language: Portuguese