Illini Radio Group

Illini Radio Group operates alongside Illini Media Group, an advertising and marketing agency in Champaign, Illinois. Its aim is to bring in more clicks, visits, calls and searches for local businesses.

What Illini Radio Group does

• Digital marketing: campaigns designed to get the right people onto a client's website.
• Search advertising: presence on Google Search, Maps and local listings when buyers are looking.
• SEO and PPC: organic and paid search work.
• Social media and integrated marketing: messaging kept consistent across channels.
• Radio content: interview programmes with local organisations, such as its Real Talk conversations.

Who it serves

The group serves local and regional businesses and organisations, and has featured local firms and a university athletics department in its interviews.

Key facts

• Based in: Champaign, Illinois, USA
• Approach: helping customers want, find and choose a business