Idea Peddler

Based in Austin, Texas, Idea Peddler operates as an independent agency offering full-service advertising, with a second office in Santa Fe, New Mexico, since 2014. It works with brands in travel, hospitality, tourism, financial services, consumer packaged goods and advocacy, including clients such as Taos Ski Valley, New Mexico True, Visit Austin and the City of Palm Desert. Its work covers planning and buying media, producing creative and content, shaping brand strategy, carrying out consumer research and running performance marketing campaigns. As an independent agency, it says it has no obligations to a holding company's media commitments. It has also built a practice helping travel and hospitality brands appear within AI assistants such as ChatGPT and Gemini, alongside its more traditional media planning and creative work.