IBC

IBC, which also trades as International Brand Consulting, is a brand strategy firm headquartered in Switzerland with a network around the world. It works on licensing, bringing together brand owners and companies that make and sell licensed products.

What IBC does

• Brand strategy: plans built on alliances and long-term partnerships between companies.
• Master licensing: clients hand licensing work to IBC to reduce risk and keep their focus on core business.
• Product development: style guides and product design for licensed ranges.
• Agents and retail: supervision of licensing agents and advice on retail and e-commerce.
• Contracts and anti-counterfeiting: specialist support on legal and protection matters.

Who it works with

IBC says its licensing approach has been applied to fashion, sport and art, repositioning heritage brands and growing international labels and programmes for institutions.

Key facts

• Based in: Switzerland
• Active since: 1992, according to its website
• Team: a dedicated group is assembled for each project