IBC

“Only from the Vision we can identify the Strategic Objectives.”

We use Creativity and Technology to bring our clients to develop the most efficient strategy to increase the growth of their turnover, image and visibility.

IBC BELIEVES IN PEOPLE

ALL STEPS WE TAKE ARE PART OF A CONSISTENT AND WELL BALANCED STRATEGY.

We are a team of professionals with a broad range of expertise to meet our clients’ needs. Each project is entrusted to a dedicated team accordingly

Our network connects people and brands in meaningful and holistic ways.

CUSTOMERS DECIDE TO MASTERLICENSE THEIR BRAND TO IBC TO MANAGE RISKS, GAIN INTERNAL KNOW-HOW, AND IMPROVE BUSINESS PROFITABILITY AND EFFICIENCY.

For our customers masterlicensing or outsourcing specialized licensing functions gain access to additional knowledge and expertise.

Customers decide to masterlicense their Brand to eliminate complexity and remain focused on their core competencies, to realize cost savings and better cost control, and to get almost immediate performance and efficiency.

We can perform specific projects both on a long or short term basis, for example until the project is started and performing, until appropriate culture is embedded in the client key functions and leaders, until every staffing fluctuations has settled.

OUR BRAND MANAGEMENT IS BASED ON THE USE OF LICENSING AS A MARKETING STRATEGY

Licensed products are nowadays more and more representatives and ambassadors of the content, identity and values of the Brand and we manage very carefully the choice of partners. Each project is entrusted to a dedicated IBC team made of:

• Marketing and licensing strategists
• Style guide and products designers
• Agents and agents supervisors
• Retail & e-commerce executive advisors
• Contracts and anticounterfeiting experts
• Any expert for specific technical support

CREATE YOUR AWARENESS

INCREASE YOUR VISIBILITY

‣Want to launch your Brand?

Being in the right place at the right time is the key of the success. With a correct Brand Strategy you can achieve the best results with the most efficient investment and the shorter timeline. We support you in all the aforementioned steps , having a wide range of skills covering all the aspects of a strong Brand Launch strategy.

‣Want to be more visible?

Having the best product is not enough. The Market has now new rules and new channels of communication and sales. To be properly connected and be truly embedded in these channels is a must if you want to be successful. Our team knows and manages the most advanced tools and techniques to reach the best position with a tailored strategy.

‣Want to empower your Brand voice?

A powerful Brand Identity marketing and communication will let you identify, recognize and distinguish your company in a global competition and will help your clients to be connected with your Brand, creating a strong and long-term relationship based on Brand’s trust.

‣Want to maximize your Brand Management?

No matter if you are a fast growing Brand or established Market player, every Brand needs to be managed properly and on an ongoing basis. With our analytical tools and our expertise, we are able to take a real picture of the state-of-the art business, to evaluate and devise a management plan that fits all your needs while optimising your processes and reducing your fixed cost base.

‣Want to provide to your Brand a more consistent growth?

Growth is not only a question of opportunities, is also a matter of looking in the right direction. We start from the Brand Identity and core to evaluate and study the most coherent Brand Extension opportunities, keeping in mind that the more coherent the Brand Extension is, the greater the effects will be on the Brand, thus improving the Company’s results.

‣Want to diversify your business?