HubSpot, Inc.

HubSpot, Inc. makes software that brings marketing, sales and customer service onto one platform with a shared customer database. It grew out of the inbound approach, which favours helping customers over interrupting them.

What HubSpot, Inc. offers

• Marketing Hub — campaign tools, lead generation and personalised content.
• Sales Hub — prospecting automation and pipeline management.
• Service Hub — support tools, customer health scores and usage data.
• Content Hub — creation and publishing of content across channels.
• Operations Hub — combining and cleaning customer data across teams and tools.
• AI features — an agent-based AI layer that works from the same customer records.

Who it works with

Businesses of many sizes. The German site says several hundred thousand companies in over 135 countries use the platform, and free tools are offered alongside the paid ones.

Key facts

• Founders: Brian Halligan and Dharmesh Shah, who met while studying at MIT
• Started: 2004
• Approach: the inbound methodology, with training and a user community