Hooligans

Hooligans is a creative agency based in Tel Aviv and part of K Group, which it describes as one of Israel's largest digital groups. The agency combines data analysis with creative production, working on brand identity, campaigns and products intended to shape consumer journeys and brand experiences. It says its process is cyclical: data informs the creative work, and the resulting campaigns and products generate further data that feeds back into future work. Past projects mentioned include a local radio campaign and cancer-awareness related creative work, among others described only in fragments on its site. The agency is based at Hatachana, on Ashkelon Street in Tel Aviv-Yafo.