Hoffmann Murtaugh

Hoffmann Murtaugh is a media-led marketing agency working mainly for mid-market brands. It starts from a client's business goals and builds a media plan and measurement setup around them.

Products and services

• Brand strategy: defining a position that the media plan can carry across channels.
• Integrated media: planning and buying across traditional and digital platforms.
• Creative and content: audience-specific creative and copy.
• Analytics and attribution: reporting that shows which activity is working and which is not.
• Influencer and social programmes: planned to fit the brand's goals.
• PR and communications: building stories that earn coverage.

Clients

The agency describes its focus as mid-market brands that want measurable outcomes and senior involvement rather than large overhead.

Key facts

• Type: media agency
• Channels covered: paid, earned, shared and owned media
• Hiring: lists open positions on its site