Helveticka

Annual reports and long-running corporate work

Helveticka, named after the typeface it admires, works from Spokane, Washington, as a creative branding practice. Its work covers copywriting, logos, identity systems, campaigns across television and radio, graphic design in print and digital, and marketing that includes advertising, websites and social media. It serves a diverse, wide-ranging client base.

Hecla Mining Company is one of its long-running clients. The 37th annual report for Hecla introduced a new era for the company with a new design element, and the 38th honored its strategic transformation. Hecla is described as 135 years old.

Scholarships and community projects

The group runs a scholarship program called the Helveticahaus scholarship, which it reports has run for ten years and supported twenty students. It has also produced a digital expansion of the story of a Spokane figure, and it works on projects that connect the firm with the city.

One small team, several disciplines

The group is led by a principal and creative director and includes senior designers and writers. The principal has four decades in graphic design, marketing and public relations, plus brand management, and describes the team as small and cohesive. One writer combines journalism, technical writing and art, and brings more than twenty years of award-winning work to campaign copy. A senior designer is known for seeing production problems before they arise. One senior team member received the highest honor from the American Advertising Federation Spokane.