Hall & Partners

Hall & Partners is a research agency that helps marketers make decisions from consumer insight. It grew out of the advertising world and mixes creative thinking with data analysis. It says it offers global reach with the closeness of a small consultancy.

Services

• Brand and creative strategy: segmentation, cultural context and positioning work to help a brand stand apart.
• Brand tracking: measuring awareness, perception and brand health over time.
• Campaign performance research: linking advertising, social media and communications to brand results.
• Creative testing: checking and refining messages and advertising ideas before and during launch.
• Advanced analytics: modelling to estimate what will lift future sales.
• Product and pricing research: using market research to improve offers and the customer experience.

Who it works with

Brands and marketing teams. Published case work touches health topics such as diabetes and prescribers, as well as education.

Key facts

• Type of firm: insight and market research agency
• Approach: tailored, brand-specific insight rather than shared data