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Advertising Company

GroupM

Media investment and marketing group within WPP, publishing forecasts and offering programmatic and analytics services

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About GroupM

GroupM is a media and marketing group that forms part of the WPP network. Its website now redirects to the WPP Media brand, and the material held describes its work in media planning, analytics and industry research.

Services

  • Media planning and buying: agency operations across many markets, including the EssenceMediacom agency.
  • Programmatic media: a premium marketplace intended to make programmatic buying more transparent.
  • Marketing analytics: measurement and data work led by a dedicated practice.
  • Industry forecasts: regular advertising forecasts such as a global year-end outlook and a China advertising prediction.
  • Media decarbonisation: a carbon calculator and a shared method for measuring media emissions.

Key facts

  • Parent group: WPP
  • Current brand: WPP Media, following a change of name
  • Initiatives: A diverse voices accelerator and a programme supporting responsible journalism

Profile written by TrustList from the business's own published information, Sep 2026.

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