
Digital Next Marketing


Together, we realized that what mattered most to our team was having an agile mindset that craved continuous improvement That would allow us to hone our skills quickly and really master creating and managing realistic project timelines and budgets
The pie pictured here was made by Leo’s Table Each major phase of work is kicked off with a stakeholder meeting (to get alignment and set clear expectations between our team and yours) as well as an internal “all hands” meeting for our own team These ensure everyone on both teams is aware of goals, tactics, timelines, etc
Stakeholders are never “protected,” “coddled,” or “shielded” from the hard questions and difficult discussions because we need your understanding and buy-in at each stage of the project We do this to get key issues out in the open; to benefit from your wisdom, perspective, and experience; to get buy-in; and to determine what things need testing to enable a confident decision—but also to truly understand what makes you special
Throughout the project we’ll have regular stand up meetings with your core team and internal stand up meetings within our own team to make sure everything’s staying on track This continuous and open communication allows issues to be identified and resolved quickly without wasting time It also lets us identify possible alternatives in approach, develop a list of user-testing questions, and encourages ongoing brainstorming and innovative thinking
Meeting notes are captured and filed in a location that both our teams have access to with key decisions highlighted in a way that makes it easy to track what was talked about, when, and what was decided from each conversation This ensures that everyone is always “up to speed” on the project at every phase
Ultimately, we turn daunting technology projects into fun, team-building events where everyone leaves feeling empowered, with new respect for their colleagues
We’re all human and we all bring feelings to the table It’s our job, as leaders, to guide your team in focusing on goals and using data to make decisions that will allow the project to meet them
Throughout the creative process, we’ll ask you to focus on “what’s working” rather than what you “like ” How do you know if it’s working? We’re looking for alignment between your big picture goals, your brand story, your target users, and the structure/layout of the design directions
We’re also all smart people and we each bring great ideas to the table However, we’ll never know if those ideas actually meet your audiences’ needs if we don’t ask them To make sure that whatever we’re creating actually helps your organization achieve its broader mission, we’ll always ask rather than assume
Knowing what doesn’t work is just as important as knowing what does, yet the fear of failure permeates many corporate cultures, discouraging risk-taking and encouraging the status quo We endeavor to fail as early in the process as we can so that our teams can pivot to ensure project success
Like every tool, technology only helps if it meets your needs We check our egos at the door and focus on how to solve your problems
We don't pick our favorite technologies, we pick the ones appropriate for the solution
You do you, friend You Do You
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