Go Top Shelf

Technical support for marketing and events teams

For marketing and events teams without a developer of their own, Go Top Shelf provides technical support. Its website updates, fixes and development work keeps campaigns and events on schedule, so that a campaign can launch on schedule, an event date is met and a broken page or form does not hold up the work. The firm says it gives teams ongoing technical support without the need to hire an in-house developer. Its history is in search and web work for service-based businesses, with experience since 2012.

How a request is handled

The firm asks clients to send the problem, the planned update or the deadline. Its team then checks the website and the other tools it depends on, explains the options, and agrees with the client what to tackle first. Each agreed plan comes with clear priorities and a stated scope, and the client hears about progress as the work moves on. The firm says it raises any unrealistic date or request before the client commits.

Updates, fixes and integrations

The work falls into three kinds. Website updates and new pages prepare a site for the next launch. Fixes deal with broken layouts, forms and functionality that have stopped working. Development and integrations cover larger jobs, including links between disconnected tools that would otherwise need manual work between systems. The firm also considers when a new build makes more sense than repairing what is already there.

Websites that stay in the client's hands

The firm uses WordPress for content-led websites. For bespoke work it agrees ownership, access and handover at the start, so that the client keeps control of the site and can edit its own content, while the firm handles the work the client cannot or does not want to do in-house. Any third-party tools carry their own licences and costs, which the firm explains before the client commits.

Ongoing support and event work

Ongoing support is the starting point for many clients. The firm agrees the scope of that support, how work is requested and the availability the team needs, and it discusses the impact of any change in priorities before continuing. Event teams can agree event-period availability before work begins, so that announcements, program changes and visitor information are kept current around the event calendar. A Maverick Group project is cited as an example of a focused first website build that could grow with the business. The firm offers a free thirty-minute initial consultation.

Go Top Shelf acts as a technical team for marketing and events staff who do not have a developer of their own. It picks up website changes, broken features and development jobs so that campaigns and event deadlines are not held up.

What Go Top Shelf does

• Website updates: new pages and changes for launches and campaigns.
• Fixes: repairs to broken layouts, forms and site functions.
• Development and integrations: larger builds and links between tools that otherwise need manual work.
• Website builds: WordPress sites for content-led projects, with ownership and handover agreed for bespoke work.
• Ongoing support: a standing arrangement with agreed priorities, scope and target dates.

Clients

Its main clients are marketing and events teams. The firm reviews each request, explains the options and flags unrealistic deadlines before work starts. It cites a website build for Maverick Group as an example.

Key facts

• Platform: WordPress
• Consultation: a free 30-minute initial call
• Earlier focus: search visibility for service-based businesses