Global Magic Brands

Global Magic Brands is a brand consultancy chaired by Ömer Şengüler that develops brand, marketing and communication strategies. It does not act as an advertising agency; instead it describes its work as brand architecture, with the goal of turning national brands into global ones and lifting brand value above book value.

What Global Magic Brands offers

• Brand architecture: structuring a brand so it can grow from a national name into a global one.
• Brand consulting: advice for companies, individuals and cities as well as products.
• Marketing strategy: planning how a brand is marketed to raise sales.
• Communication strategy: shaping the messages a brand sends to its audience.

Who it serves

Its writing targets firms that have already built a strong brand in Türkiye and want to raise brand value and sales abroad.

Key facts

• Offices: İstanbul, Türkiye, and New York, USA
• Chair: Ömer Şengüler