Ginger Consulting

Ginger Consulting, known simply as Ginger, is a small brand strategy consultancy in Minneapolis. It pairs immersive consumer research with fresh strategic ideas to help brands and businesses move forward, and its partners bring years of training at large advertising agencies.

What Ginger Consulting offers

• Brand planning — strategic work on a brand's position and direction.
• Ideation — sessions that generate new ideas for brands and campaigns.
• Custom research — immersive research designed around each client's question.

Who it works with

Ginger has worked on many blue chip brands and a long list of other companies and organisations across a range of categories.

Key facts

• Based in: Minneapolis
• Team: a women-led group of partners, including Mary Van Note
• Background: partners held senior roles at Fallon and BBDO, including global account direction, trend work and planning direction